Pinterest isn’t just a place for recipes, home decor, or travel inspiration anymore. It has quietly evolved into one of the most powerful traffic platforms on the internet — and businesses are paying experts to manage their accounts.
That’s where a Pinterest manager side hustle comes in.
If you already spend time on Pinterest or enjoy social media marketing, becoming a Pinterest manager can turn those skills into a profitable online business. Many Pinterest managers charge $500–$2,000 per client each month, and experienced managers can earn six-figure incomes managing multiple accounts.
In this complete guide, you’ll learn:
- What a Pinterest manager actually does
- Why this side hustle is growing fast
- Skills and tools you need
- Step-by-step instructions to get started
- How to find your first paying clients
- Realistic income potential
Let’s dive in.
What Is a Pinterest Manager?
A Pinterest manager is a freelancer or marketing specialist who manages Pinterest accounts for bloggers, brands, and online businesses.
Their main goal is simple: increase traffic, visibility, and sales through Pinterest marketing.
Pinterest works more like a visual search engine than a social media platform, so businesses use it to drive traffic to websites, online stores, and blogs.
Because most business owners don’t have time to learn Pinterest SEO or create pins consistently, they hire specialists to handle it.
What Does a Pinterest Manager Do?
Pinterest managers handle the entire Pinterest strategy for their clients.
Typical tasks include:
1. Pinterest SEO
- Keyword research
- Optimizing board titles and descriptions
- Writing SEO pin descriptions
2. Pin Design
Creating eye-catching pins that attract clicks.
3. Account Optimization
- Creating boards
- Organizing boards by niche
- Updating profile settings
4. Scheduling Pins
Scheduling daily pins using automation tools.
5. Analytics & Reporting
Tracking metrics like:
- impressions
- clicks
- saves
- outbound traffic
6. Strategy Development
Planning content strategies to grow traffic and followers.
Pinterest managers often focus on driving website traffic, since that’s the metric most businesses care about.
Why Pinterest Management Is a Great Side Hustle
Pinterest management has become popular because it checks several boxes for modern freelancers.
1. Huge Demand from Bloggers & Brands
Millions of businesses rely on Pinterest for traffic and product discovery.
As Pinterest grows, more brands need professionals who understand the platform.
2. Low Startup Costs
You don’t need expensive equipment or certifications.
All you really need is:
- a computer
- Canva
- Pinterest knowledge
3. Fully Remote Work
Pinterest managers work online, making it an ideal location-independent side hustle.
4. Recurring Monthly Income
Most Pinterest managers charge monthly retainers.
Example:
| Clients | Monthly Rate | Income |
|---|---|---|
| 3 clients | $500 | $1,500 |
| 5 clients | $1,000 | $5,000 |
| 10 clients | $800 | $8,000 |
Because Pinterest growth takes time, businesses usually hire managers long-term.
Skills You Need to Become a Pinterest Manager
You don’t need a marketing degree, but these skills help a lot.
Pinterest SEO
Pinterest works like Google — keywords matter.
You need to understand:
- search trends
- keyword placement
- pin optimization
Graphic Design Basics
Pinterest is visual.
Tools like Canva make design easy even for beginners.
Content Strategy
Pinterest managers create posting schedules and content plans.
Analytics
Understanding metrics like:
- CTR
- impressions
- saves
Client Communication
You’ll also manage client expectations and provide reports.
Step-by-Step: How to Start a Pinterest Manager Side Hustle
Step 1: Learn How Pinterest Works
Before offering services, you must understand:
- Pinterest SEO
- Pin design principles
- Board strategy
- Algorithm updates
Ways to learn:
- Pinterest Academy
- YouTube tutorials
- Pinterest marketing blogs
- free courses
Pinterest algorithms change regularly, so staying updated is important.
Step 2: Create Your Own Pinterest Portfolio
Clients want proof that you can grow accounts.
Start by building 2–3 niche Pinterest accounts such as:
- food
- travel
- fitness
- home decor
- digital marketing
Grow these accounts and document results.
Screenshot metrics like:
- monthly views
- clicks
- followers
These become your portfolio case studies.
Step 3: Decide Which Services You’ll Offer
Pinterest managers often offer different service packages.
Common services include:
Pinterest Account Setup
- business account creation
- board setup
- keyword optimization
Monthly Pinterest Management
- pin scheduling
- content strategy
- analytics reports
Pin Design Packages
Creating branded pin templates.
Pinterest Audits
Analyzing accounts and recommending improvements.
Pinterest Ads Management
Running paid campaigns.
Offering packages makes pricing easier.
Step 4: Set Your Pinterest Manager Pricing
Pinterest managers usually charge monthly retainers or packages.
Typical pricing in the industry:
| Service | Price |
|---|---|
| Pinterest audit | $150–$500 |
| Account setup | $300–$800 |
| Monthly management | $500–$2,000 |
| Pin design packages | $100–$400 |
Experienced managers often earn $500–$2,000 per client monthly, depending on services offered.
Step 5: Create a Simple Portfolio Website
To look professional, create a simple website.
Include:
- services
- portfolio results
- testimonials
- pricing packages
- contact form
Platforms like:
- WordPress
- Squarespace
- Carrd
- Webflow
work well for freelancers.
Step 6: Find Your First Pinterest Clients
Finding clients is the hardest step for most beginners.
Here are the best ways to land your first projects.
1. Facebook Groups
Join groups for:
- bloggers
- ecommerce owners
- content creators
Offer Pinterest audits or tips.
2. Freelance Platforms
Good platforms include:
- Upwork
- Fiverr
- Contra
- Freelancer
3. Cold Outreach
Find businesses with poorly optimized Pinterest accounts.
Send them a message explaining how you can help.
4. Partner with Social Media Managers
Many social media managers don’t specialize in Pinterest.
They often refer clients to Pinterest specialists.
5. Use Pinterest Itself
Create pins about:
- Pinterest marketing tips
- Pinterest growth strategies
- Pinterest SEO
Clients searching these terms can find you.
Best Tools for Pinterest Managers
Successful Pinterest managers rely on tools to save time.
Canva
For designing Pinterest pins.
Tailwind
Popular scheduling and analytics tool.
Pinterest Trends
Find trending search keywords.
Google Analytics
Track Pinterest traffic to websites.
Notion or Trello
Manage content calendars and client workflows.
Using the right tools can dramatically increase productivity.
How Much Can Pinterest Managers Earn?
Income depends on experience and number of clients.
Typical earnings:
| Level | Monthly Income |
|---|---|
| Beginner | $500–$2,000 |
| Intermediate | $3,000–$6,000 |
| Advanced | $8,000–$15,000 |
Many freelancers start part-time and later turn Pinterest management into a full-time online business.
Some Pinterest managers even build agencies or digital marketing teams.
Niches That Pay the Best for Pinterest Managers
Some niches perform extremely well on Pinterest.
Top niches include:
- blogging
- ecommerce
- DIY & crafts
- home decor
- parenting
- food & recipes
- fashion
- personal finance
These industries rely heavily on Pinterest traffic.
Targeting a niche can make it easier to find clients.
Tips to Succeed as a Pinterest Manager
Stay Updated with Pinterest Trends
Algorithms change frequently.
Focus on Click-Focused Pins
Traffic matters more than impressions.
Create Multiple Pin Designs
Different visuals reach different audiences.
Track Results
Use analytics to show clients measurable results.
Build Case Studies
Successful campaigns attract more clients.
Is a Pinterest Manager Side Hustle Worth It?
If you enjoy Pinterest and digital marketing, this side hustle has huge potential.
Benefits include:
- flexible schedule
- remote work
- scalable income
- low startup costs
With consistent effort, many Pinterest managers grow their side hustle into a full-time freelance business.
Final Thoughts
Pinterest management is one of the most underrated online side hustles.
Businesses are constantly looking for experts who can help them drive traffic and grow their brand on Pinterest.
If you learn Pinterest SEO, build a portfolio, and consistently pitch clients, you can turn this skill into a profitable freelancing career.
Start small, build your first case studies, and gradually scale your services.
Your Pinterest side hustle might become your next full-time income.
