Sell Craft Through Etsy
Selling Crafts, Jewelry, and Custom Products on Established Platforms: Etsy vs. Amazon Handmade
If you’re looking to sell your handmade crafts, jewellery, custom furniture, and other products, using an established platform like Etsy or Amazon Handmade is often the best choice. Each platform has its unique advantages, so it’s important to consider what you’re selling and where your target market is most active.
Etsy: The Go-To Marketplace for Handmade Goods
Etsy is one of the most established and trusted platforms for selling handmade items. With hundreds of millions of page views each month, Etsy offers artists an incredible opportunity to reach a wide audience. As a seller, you have control over how you make, price, and ship your products, while Etsy handles the marketing and payment collection.
However, it’s important to factor in Etsy’s fees. The site generally takes a 6.5% commission on each sale, but this can increase to as much as 25% if your buyer comes through an Etsy advertisement.
Why Choose Etsy?
- One of the largest online marketplaces for handmade goods.
- Great for visibility with millions of monthly page views.
- Complete control over product pricing and shipping.
Things to Keep in Mind
- Etsy’s fees range from 6.5% to 25%, depending on the type of sale.
- We don’t recommend selling greeting cards on Etsy—click here to learn about the best platforms for greeting card sales.
Learn more about Etsy here.
Amazon Handmade: A Strong Alternative for Artisan Products
Amazon Handmade is another strong platform, especially if you’re selling products in categories such as jewelry, clothing, home goods, and accessories. The site has a broad customer base, so it could be a great option depending on what you’re making.
To sell on Amazon Handmade, you need to open a professional selling account, which costs $40 per month. However, Amazon waives this fee for approved sellers after the first month. Additionally, Amazon charges a 15% commission on all sales, which is slightly higher than Etsy’s basic fees.
Why Choose Amazon Handmade?
- Part of the massive Amazon ecosystem, offering exposure to millions of shoppers.
- Great for artisans in a wide variety of product categories.
- The professional selling account fee is waived after the first month for approved sellers.
Things to Keep in Mind
- A $40/month fee for the professional selling account, though waived for approved sellers after the first month.
- Amazon takes a 15% commission on each sale.
Read our full review of Amazon Handmade here.
Both Etsy and Amazon Handmade offer great opportunities for artists and makers to sell their creations, but your choice will depend on factors like your product category and the fees you’re willing to pay. Let us know if you’d like more information or help deciding which platform is best for your business!