How to Sell Crafts on Your Own Website: A Simple Step-by-Step Guide

If you want to sell your crafts through your own website, the first step is creating the site. Fortunately, this is easier than ever with intuitive web design templates offered by many web hosting companies. Platforms like Wix, Strikingly, and GoDaddy offer quick and easy ways to build a site, often for free. Here’s how to do it:

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Step 1: Choose a Template

Start by selecting a platform that suits your needs. For example, if you choose Wix, it will ask you what kind of site you’re building and what features you want. Do you want to add your Instagram feed? Or perhaps include forms to build an email list or offer a customer forum? Based on your answers, Wix will present several site templates tailored to your needs. Simply edit the template to plug in your own information and photographs.

Step 2: Choose a Name

The name of your website should be intuitive and reflect what you’re selling. For better search engine visibility, include (a) your product, (b) your location, and (c) a description. Examples might include “Modern Pearl Jewelry of Pasadena” or “Los Angeles Custom Woodcraft.” Enter your preferred name into the domain name bar, and the platform will let you know if it’s available.

Step 3: Publish Your Site

Once you’ve completed your site, hit the “publish” button, and you’re online!

Step 4: Choose a Plan

To keep your site running, you’ll need to pay a monthly fee for hosting. For example, Wix’s basic e-commerce plan costs just $16 a month, with more feature-rich options available for under $30 a month. This fee covers your website’s hosting and ensures it’s accessible to customers.

Click here to sign up with Wix.

Other Web Hosting Platforms

Wix isn’t the only platform that can help you create a website. Strikingly, GoDaddy, and many other companies offer similarly intuitive web-building tools that you can use for free. Wix is particularly popular among artists because of its beautiful themes available in the free package.

Click here to sign up with GoDaddy.

Click here to try Strikingly.

Step 5: Market Your Site

Having a site is just the first step—you need people to find it. Marketing is crucial! Use social media platforms like Facebook, Instagram, LinkedIn, TikTok, and others to drive traffic to your site. Regularly share your work, engage with potential customers, and encourage them to visit your online store.

Too Much Work?

If managing a website sounds overwhelming, there are established platforms that can market and sell your art for you.Click here to get access.